At selected charging stations in Germany and other European countries, Ionity is currently testing temporary pricing strategies that sometimes exceed and sometimes fall below the regular kilowatt-hour rates.
According to Ionity’s announcement on its website, “temporary different prices apply at individual locations in selected countries.” Specific conditions can be found in a price list (PDF) that is updated weekly.
These new prices are initially offered only until November 27, 2023, suggesting it’s a trial period. There are no dynamic rates based on the time of day; the stated prices apply 24/7.
In Germany, Ionity’s test covers 18 charging points. At six stations, the ad-hoc charging has become more expensive—instead of the regular 0.69 euros per kilowatt-hour, it now costs 0.89 euros. With the Ionity Passport subscription for 11.99 euros per month, which offers a 20-cent discount, charging at these stations costs 69 cents per kWh.
At twelve other stations, the price for ad-hoc charging has been reduced to 0.45 euros per kilowatt-hour. With the Passport discount, customers now pay only 25 cents per kWh.
Testing a Pricing Reform?
Ionity does not disclose the reasons behind these tests. Perhaps the company aims to evaluate the acceptance of different pricing models among customers. Ionity is currently conducting a survey where fictional offers with varying kilowatt-hour prices and base fees are being evaluated.
The tests include initial charging fees per charging session, tiered kWh prices based on a specific amount of energy charged, or loyalty benefits such as points with Miles & More.
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