Ionity Launches Innovative Pricing Tests Across European Charging Stations, Redefining Costs

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Ionity Launches Innovative Pricing Tests Across European Charging Stations, Redefining Costs

At selected charging stations in Germany and other European countries, Ionity is currently testing temporary pricing strategies that sometimes exceed and sometimes fall below the regular kilowatt-hour rates.

According to Ionity’s announcement on its website, “temporary different prices apply at individual locations in selected countries.” Specific conditions can be found in a price list (PDF) that is updated weekly.

These new prices are initially offered only until November 27, 2023, suggesting it’s a trial period. There are no dynamic rates based on the time of day; the stated prices apply 24/7.

In Germany, Ionity’s test covers 18 charging points. At six stations, the ad-hoc charging has become more expensive—instead of the regular 0.69 euros per kilowatt-hour, it now costs 0.89 euros. With the Ionity Passport subscription for 11.99 euros per month, which offers a 20-cent discount, charging at these stations costs 69 cents per kWh.

At twelve other stations, the price for ad-hoc charging has been reduced to 0.45 euros per kilowatt-hour. With the Passport discount, customers now pay only 25 cents per kWh.

Testing a Pricing Reform?

Ionity does not disclose the reasons behind these tests. Perhaps the company aims to evaluate the acceptance of different pricing models among customers. Ionity is currently conducting a survey where fictional offers with varying kilowatt-hour prices and base fees are being evaluated.

The tests include initial charging fees per charging session, tiered kWh prices based on a specific amount of energy charged, or loyalty benefits such as points with Miles & More.

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Ronald Peart
As an AI and machine learning aficionado, Ronald Peart unravels the complexities of artificial intelligence, offering comprehensive insights and updates on the tech landscape.